Director of marketing naked juice



Developed "Vote Naked", a promotional campaign working synergistically across social media, digital and retail environments. Created hard-hitting Marketing Plans, leading cross-functional business and multi-agency communications teams. Executes all brand plans to achieve goals. Championed the renewal of Naked brand strategy, through in depth understanding of consumer target usage and attitudes, category trends and competitive environment, director of marketing naked juice awareness and trial year-over-year. Developed relationship with local advertising agencies to adapt US consumer communications to local market.



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PepsiCo - Director of Marketing, Naked Juice & Naked Coconut Water Resume Example

Renovated website updated with new "Breakout of the ordinary" campaign message. Butterfinger moved from 10th to 8th place in the singles' candy bar ranking. Made recommendation to harvest Nestea.

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PepsiCo is being sued over its Naked Juice marketing

The Naked Emerging Brands' mission is to nurture the future evolution of the PepsiCo Beverages portfolio by developing and growing a portfolio director of marketing naked juice premium, trend-forward, healthy beverage brands that generate incremental sources of revenue for PepsiCo. PepsiCo, however, refuted all the allegations. In response to the above lawsuit, PepsiCo issued a press release which called the lawsuit baseless. You have successfully emailed the post.

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3 comments
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